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Green Influencers

Inspiring young people to make a difference in their communities
Sign up for 2022/2023Check it out

What is the Green Influencers Scheme?

Young people are not just the leaders of tomorrow – they are leaders now!

The mission of the Green Influencer Scheme is to help young people create deep, lasting and meaningful connections with the natural environment. Through the scheme, young people will learn and develop new skills that help them engage their friends and families, and contribute to their local communities. The scheme will help them to become Green Influencers – ambassadors for youth environmental action.

The Green Influencers Scheme was developed by The Ernest Cook Trust as a match-funded project with the #iwill Fund. The #iwill Fund is made possible thanks to £50 million joint investment from The National Lottery Community Fund and the Department for Digital, Culture, Media and Sport (DCMS) to support young people to access high quality social action opportunities.

What will the scheme achieve?

The Green Influencers Scheme aims to make environmental social action a regular, habitual part of young people’s lives.

How much a person feels connected to nature is linked to their wellbeing, and to their environmental behaviours*. Yet studies show that nature-connectedness tends to decrease in people aged 10-14 – at an age that is already a difficult period of transition. The Green Influencers Scheme will provide opportunities for young people to re-connect with the natural world and share their newfound passion with their peers, benefitting both their communities and their environment. It will empower young people to continue their actions in the long term, in face of the climate and ecological emergency before them. The concept is represented in the Influence Hill below.

What will Green Influencers do?

Young people will be at the forefront of designing, delivering and promoting their own environmental projects. As a youth social action scheme, this could include elements of volunteering, fundraising, campaigning or supporting peers. Projects can be anything they like, for example, creating a community garden. The Green Influencers will be supported by Green Mentors from SOS-UK helping them to make connections with local organisations and secure further funding from The Ernest Cook Trust in order to bring their social action projects to life.

Green Influencers will be ideally be young people whose voices have not previously been heard, whether due a lack of confidence, access to funding, or opportunity to engage with the environment.

The Influence Hill

A graphic showing figures climbing a hill, reading ‘The Influence Hill. Harnessing the power of peer-to-peer education and engagement to make a real difference to our environment’. At the bottom, a figure just stands straight, labelled (1). Slightly higher on the hill, there is a figure that has begun to climb with a lightbulb above their head, representing an idea, labelled (2). Higher still, there is a figure helping another up a steep part of the hill, labelled (3). At the top of the hill, the final figure stands with arms in the air, holding a globe.

  1. At the beginning, young people are less interested in the environment and lack confidence.
  2. Green Influencers have ideas that spark their journey to engagement.
  3. With the help of Green Mentors, Green Influencers cajole their peers up the hill. Green Influencers gain in confidence, acquiring power from decision making to become Ambassadors.
  4. Ambassadors spread environmental influence in all directions

Sign up for 2022/2023

Are you a teacher, youth-worker, sports coach or community leader? SOS-UK are looking for young people aged 10-14 to become Green Influencers. With the assistance of Green Mentors, they will design and run their own environmental youth social action projects in your schools, youth groups and communities.

SOS-UK are hosting two Green Mentors as part of the Green Influencers Scheme, based in Southampton and Norfolk. They will be recruiting groups of Green Influencers within and around these areas over the next two years. Grants will be available to each group to help to make their ideas happen. If you would like to give young people from your school, youth club or organisation the opportunity to become Green Influencers, please get in touch with us:

Become a Green Influencer

Are you aged 10-14? Are you full of exciting ideas to help improve the environment and the community you live in? Join the Green Influencers Scheme to imagine, make, and share your own projects!

As a young person, you’re not just a leader of tomorrow – you can be a leader now. If you have ideas for getting yourself or your friends to connect with nature, we want to help you make those ideas a reality. As an environmental youth social action project this could include elements of volunteering, fundraising, campaigning or supporting your peers, but projects can be anything you like – for example, creating a community garden. You will be at the forefront of making and carrying out your project from start to finish. Our Green Mentors will be here to support you - to help you make connections in your community and to get funding to make it happen.

To get involved, please get in touch with your local Green Mentor:

  • If you live in Southampton and surrounding areas, contact Holly.
  • If you live in Norwich and surrounding areas, contact Alex.
  • If you live elsewhere in England, you can locate your nearest Green Mentor on this map.